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All Things Ops

Ep 07 - Philipp Krenn - Elastic's way from search success to observability powerhouse

Jul 12, 2022

Why Innovative Products Can Fall Victim To Their Own Success

Some products solve a huge issue for their users. But sometimes, it is this big innovation that stands in the way of users adopting newer features. The product falls victim to its own success.

Philipp Krenn, EMEA Team Lead at Elastic, shares how they dealt with it, and talks with Elias about Elastic's experience.

What's in it for you:

  1. Why innovative products can fall victim to their own success
  2. What changing licensing on Elastic and abandoning open source changed in Elastic’s community
  3. What are the drivers behind adoption of cloud delivery for Elastic
  4. Philipp’s thoughts on the benefits and trade-offs of observability players expanding into the security domain

About Philipp

Philipp lives to demo interesting technology. Having worked as a web, infrastructure, and database engineer for over ten years, Philipp is now a developer advocate and EMEA team lead at Elastic — the company behind the Elastic Stack consisting of Elasticsearch, Kibana, Beats, and Logstash. Based in Vienna, Austria, he is constantly traveling Europe and beyond to speak and discuss open source software, search, databases, infrastructure, and security.

Find Philipp on LinkedIn:

Find him on Twitter: @xeraa

Find him on GitHub: ​​​​​​​

About Elastic

About Elastic: From the early days of Elasticsearch to how the ELK Stack came to be, a period of awesome (but chaotic) development, the introduction of the Elastic Stack, and a new era of search-based solutions for enterprise search, observability, and security. There’s a lot of goodness to unpack around Elastic.


Headquarters: San Francisco

Founded: 2012

About the host

Elias is Director of International and Indirect Business at tribe29. He comes from a strategy consulting background, but has been an entrepreneur for the better part of the last 10 years. In his spare time, he likes to do triathlon.

Get in touch with Elias via LinkedIn or email: elias[dot]voelker[at] 


Music by Ströme, used by permission 

‚Panta Rhei‘ written by Mario Schoenhofer 

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