Melina Weide

Hi Melina, nice to meet you. You started in July 2020 at Checkmk as a Working Student in our Marketing Team and switched to a full time position after you finished your university studies in October 2021 as a Marketing Specialist. Today you are our Brand & Field Marketing Manager. 

Tell us a bit about your story with us.

Three years ago, shortly after the pandemic started, I was finding this new career opportunity on a job platform for young academics, where only the job description and no company names are shown. This ensured liking the to-dos and company values instead of applying biased by a big corporate name. And finally, this was the best decision as three years later I am still with Checkmk and part of a big growth movement.

What fascinates you most about your job at Checkmk, and what are your tasks?

My job is really versatile, it's never getting boring. New opportunities arise naturally because the management is listening to our ideas. The overall atmosphere at Checkmk is very open, and hierarchy levels are only written on paper -we are co-working cross-levels as well as cross-teams on eye-level. The trust I receive is amazing, it's pushing me to the limit and beyond. As the brand and field marketing manager, I am responsible for our two annual events: the Checkmk Conference and our Partner Day. Besides, our department has recently managed our company's rebranding and is still in the progress of rebranding all digital as well as print assets.

Speaking of the conference, where you did a really great job: How exactly was it to organize Checkmk Conference #8 and #9 as hybrid conferences after two years online during the pandemic?

Leading the conference planning was my first big challenge as a full-time employee at Checkmk that demanded lots of dedication and management of all insights, wishes, requests, and tasks of the other departments. The most beautiful about this big project was to finally see everything working out and in place at the three event venues after having spend almost a year of planning all the details. I can proudly say that the Checkmk Conference #8 was a huge success, which was again outperformed by the Checkmk Conference #9. This annual event is not only great to bring together the IT monitoring community, but it is also a great company gathering. Our anniversary conference in 2024 will be legendary.

What does a work week look like for you?

In my team, but also in most other marketing subteams, we work in two-week sprints which provide the rough structure for the week. Latest my day starts with our daily at 10.00 AM which is a short meeting with the team to exchange on current tasks in progress so that everybody is kept in the loop. But first, coffee. Afterward, everything can be managed, be it in the office – be it in working remotely. The good thing is, every week is different but previously structured thanks to our sprint plannings.

What tools do you work with in your team?

The marketing team uses tools depending on their skills like the creative colleagues using the Adobe programs or the performance team dealing with HubSpot, Google Analytics, etc. Everyone in total uses a few common tools though to collab:

• Slack to communicate in direct message and channels cross-teams, reducing emails
• Zoom for video meetings
• Jira for ticketing and scrum planning
• Miro for hybrid meetings to plan, brainstorm, visualize

What makes Checkmk so special? 

While we are growing heavily, and new colleagues are joining every month, which makes it hard to keep track sometimes, the belonging and togetherness does not suffer. Support is always around the corner, no matter what is needed. This allows the agility we have in our company due to constant prioritization of tasks. Besides, targets are set for the team and the company rather than for individuals, pushing collaboration and team spirit.